This paper reports on the methodology used to qualitatively evaluate the WA Department of Health’s ‘Get the Facts’ website. Launched in March 2009 after state-wide consultation with young people, the website is aimed at 14-17 years old people and provides relevant information on a range of topics including safe sex, contraception, STI/BBVs, body piercing and relationships.
To evaluate the website’s suitability and appeal to its target audience, participants aged 14-17 were recruited through youth centres in the Perth metropolitan areas and two regional centres. Assisted by a colleague, the principal author ran six one-hour sessions with a total of 34 people during February 2011. During these sessions participants tested the website using storyboards depicting six common scenarios, and provided feedback on a simple tick-the-box form regarding the ease of navigation, the look and the contents for each. After this, they took part in a focus group discussion, providing more detailed feedback about the website as a whole, and specific pages within it. They were also asked to comment on how the website might be improved, and for suggestions about how the website might be marketed to their peers.
'Sex in the City', recorded in September 2011 Canberra, Australia.
2011 Australasian Sexual Health Conference